No bigger than conventional DDS cartridges, DAT 72 reduces shelf space at a reasonable cost - providing a solution for small offices where data size is rocketing, but budget is not.

TDK's DAT 72 has a uniform, even coating that enables a stable signal output resulting in fewer errors. In addition, new binder material ensures that the tapes are robust and durable, reducing the chances of lost data, saving both time and money.

DAT 72 is the fifth generation of DDS cartridge, the most popular type of data tape accounting for 50% of the overall data tape market. A major advantage of migrating to the DAT 72 is that as the drive can read and write to previous generations of DDS cartridges, such as DDS 3 and 4, so access to old data is still assured.

Toshikazu Yahata, TDK Marketing Manager commented: "With the amount of data the average business stores increasing year on year, it is vital that it is stored properly. IT managers are realising the importance of back up, however, they are under constant pressure minimise IT cost. TDK's DAT 72 provides ample data capacity for their needs and future, in a compact size, with high reliability and at a competitive price."